BRAUN: Is China’s love affair with Hollywood over?

DM

Hollywood and the Chinese film industry have been engaged in a complicated cultural and economic dance for many years. The Chinese have now taken the lead. In a good news/bad news scenario, Bloomberg reports that box office returns in China are projected to jump to $9 billion this year, almost back to pre-COVID totals — happy proof that people will indeed flock back to movie theatres once they feel it’s safe. (COVID is more or less under control in China.) In the first six days of Lunar New Year, theatres pulled in $1.2 billion.

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