Discussion posted by: David McNamara
Last year, Marvel Studios capped off an unprecedented run of success with Avengers: Endgame, a movie promoted as the culmination of over 10 years of storytelling. The film made $2.8 billion, unseating 2009’s Avatar and knocking 1997’s Titanic down to third place. With nearly $3 billion in ticket sales, you would think Endgame would count as the most successful entertainment production of all time—be it a single movie, book, album, or video game. It isn’t.