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Heinz has launched an online campaign calling on companies to sell hot dog buns and wieners in equivalent quantities. However, industry insiders say there is a reason why they’re sold in mismatched numbers. The company, known for its ketchup, announced its new Heinz Hot Dog Pact on Tuesday, saying that it is time “big bun and big wiener companies to finally sell buns and wieners in even packs.” Daniel Gotlib, associate director of brand building and innovation at Kraft Heinz, told that the mismatched packaging has been a “pain point” of consumers for years. While Heinz doesn’t produce hot dog wieners or buns, Gotlib says the goals of the petition is to drive “meaningful change” on the “grave hot-dog-to-bun-ratio issue.” “We hope with enough signatures on our petition we can prove to bun and wiener companies that the time for change is now,” Gotlib said in an email on Thursday. Janet Riley, vice-president of communications and public affairs at Maple Leaf Foods told that hot dogs were actually consumed alone long before a bun even existed.

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