From potently smelly additives to offal concentrates, pet food companies turn to some surprising ingredients in the quest to make kibble delicious. The cue might be a hand in a pocket, the opening of a cupboard door, or even a word said carelessly aloud — “dinner”. Before you know it, you’re tripping over a pet excitedly awaiting a portion of… dull-brown dried pellets. What’s in these mysterious morsels, that makes them as delectable as roasted chicken, wild salmon, or bundles of fresh herbs? Take my flatmate, a small black rabbit. For a large part of every day, he can be found sitting attentively with his paws on his empty food bowl, awaiting his next portion of kibble — even though it looks like his droppings and smells equally unappetising. He used to have an automatic dispenser with a timer, but he learnt to throw it across the room to access its contents prematurely. No matter what delicacies I place before him — home-grown parsley, soft-cut hay, fresh carrot-tops, organic kale – he would always rather eat processed pet food.