Daily Mail hits Google with antitrust lawsuit, cites royals coverage

DM

The owner of the Daily Mail has filed an antitrust suit against Google in Manhattan federal court, alleging that the company manipulates search results based on how much publishers spend on advertising with the search engine giant. “This lawsuit is to hold Google to account for their continued anti-competitive behavior including manipulation of ad auctions and news search results, bid-rigging, algorithm bias and exploiting its market power to harm their advertising rivals,” a Daily Mail spokesperson said in a statement. Google has suppressed its coverage of royal family drama this year, which has not shown up prominently in keyword search results like “Meghan and Harry” and “Prince Philip” a spokesperson said. A search of the keyword “Piers Morgan,” who writes a column for the paper, retrieves results from the Guardian, the Independent and other outlets before the Daily Mail, the spokesman added. The UK-based site, which has 75 million unique monthly visitors in the US, earns 80 percent of its revenue from website ads — 99 percent of which are sold on exchanges.

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