There’s a growing debate whether it could help or hurt the environment Jaeson Cardiff often faces the question whether his industry is good for the environment or merely helping to delay the inevitable transition away from fossil fuels. Cardiff is the founder of CleanO2, which collects carbon fumes and exhaust from industrial buildings for use in soap and detergents. At his office in Calgary, he describes how interest in his business has grown exponentially by increased awareness about climate change and the dangers of greenhouse gas emissions. In the past two years, CleanO2 has grown from having one employee to 10, with operations expanding to the U.S. and Japan. Still, he finds himself at the forefront of the debate about natural gas, which is increasingly characterized as either a saviour or a villain in whether it helps or hurts the environment.