Canadian trust in journalism is wavering. Here’s what CBC News is doing about it

DM

While CBC generally does quite well on lists of most-trusted companies in Canada, there’s no question that faith in journalism — around the world — is fragile and wavering. What happens to a country when it cannot agree on facts and truth or trust the institutions responsible for delivering them? We don’t have to look far to see how easily a civil society can seemingly begin to unravel. In the United States, still reeling from the deadly attack on its Capitol in January, there are millions of people who wrongly believe the presidential election was stolen by widespread fraud — though it’s important to note more Americans believe it was a legitimate contest than not. A new report by communications firm Edelman suggests Canada is not immune to the tsunami of institutional distrust at play south of the border. The annual online survey of 1,500 Canadians found trust declined in all of our institutions after a significant but momentary uptick at the outset of the COVID-19 pandemic. Those gains have disappeared for all sectors, from business to religion to academia to government. Edelman says Canada faces “a crisis in leadership and expert credibility.”

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