Conservatives say their ‘virtual’ campaign strategy is paying off already


The party says it’s getting data on potential swing voters and reaching out beyond its base. When the election was called earlier this month, Conservative Leader Erin O’Toole was ready for his close up. His party had even built its own studio for it. Fred Delorey, Conservative national campaign director, said getting the studio up and running was all about being “prepared if we have to have a full virtual campaign, a pandemic election.” The Conservative team is taking a very different approach to this election than it has to previous ones. While the other parties are respecting pandemic protocols and keeping their own studios on standby, their leaders are more or less sticking to the traditional election model — long days on the road, criss-crossing the country, holding in-person whistle stops and rallies.

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