Despite sizzling summer temperatures, America’s enthusiasm for the Tokyo Olympics fizzled out faster than a 4th of July firecracker. Even though the United States came out on top with 113 medals, NBC’s ratings were less than half of what they were during the 2016 Rio de Janeiro Games. Reasons for lower ratings are complicated, but cultural wars, different time zones, and the pandemic’s lingering effects undoubtedly took their toll. Media moguls and advertisers are already pondering what might be done to increase viewership of the Beijing 2022 Winter Olympics, but the real question to be answered is why anyone would want to watch, celebrate, or attend them. Due to the COVID-caused delay of Tokyo’s 2020 games, it will be less than six months before athletes begin their journey to the winter Olympics. The Biden administration has an important choice to make: to Beijing, or not to Beijing? That is the question, and the answer is both simple and necessary: the time has arrived for this country to prove to Xi Jinping and his Chinese Communist Party that America is more than a paper tiger.