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Foreign video bloggers denouncing what they say is negative coverage of China on highly controversial subjects such as Xinjiang are attracting large numbers of subscribers on platforms like YouTube. In recent years, the “vloggers” have been increasingly presenting themselves as China-lovers, spreading Communist Party disinformation. YouTube labels Chinese state media like broadcaster CGTN as government-funded. But there is little policing when it comes to individuals promoting similar narratives. Some vloggers are suspected of co-operating with state-owned outlets to spread China’s rhetoric to the world. But it’s far from clear what really motivates them, or how effective this strategy is.

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