Liberal budget promises new funding for the CBC

DM

The new federal budget released on Monday promises millions in new funding for CBC and Radio-Canada despite declining viewership. Over the next year, Canada’s state broadcaster will receive an extra $21 million in addition to the CBC’s annual $1.2 billion federal grant. “Budget 2021 proposes to provide $21 million in 2021-22 as immediate operational support to the CBC/Radio-Canada,” the budget document reads. “This funding will ensure its stability during the pandemic and enable it to continue providing news and entertainment programming that keeps Canadians informed.” The Trudeau government says the pandemic has resulted in the CBC losing advertising revenue. According to the budget, an injection of cash is necessary to keep the CBC afloat. “Like many media organizations, during the pandemic the CBC/Radio-Canada has experienced declining advertising revenues that threaten its capacity to continue delivering public television and radio programs.” However, the CBC was steadily losing advertising revenue long before the pandemic, with CBC TV revenue decreasing 53% between 2014 and 2019.

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