How U.S. media lost the trust of the public

DM

A global pandemic, historic anti-racism protests and a turbulent U.S. presidential election had Americans glued to their screens in 2020 like never before. Cable news ratings soared, online news subscriptions increased and the amount of time we all spent online broke records. But as people consumed more news, they also began to trust the media less, surveys showed. According to a recent Gallup survey, the percentage of Americans with no trust in the mass media hit a record high in 2020: only nine per cent of respondents said they trust the mass media “a great deal” and a full 60 per cent said they have little to “no trust at all” in it. The American media landscape has become increasingly polarized over the last few decades. A Pew survey suggests 95 per cent of MSNBC’s audience are now Democrats while 93 per cent of the Fox News audience are Republicans. A similar trend is unfolding online.

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