BRAUN: Grey power ‘Granfluencers’ flex their social media muscles

DM

According to Coco Chanel, fashion changes, but style endures. In fact, style endures for a lifetime, if a flock of social-media-savvy senior influencers is any measure. Known as “Granfluencers,” these men and women (mostly women) range from age 55-95;most have hundreds of thousands of followers hanging on their every costume change and pronouncement. A recent Daily Mail article about these go-get-em grannies describes the power these bold and beautiful role models have.

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