Why some bike shares work and others don’t
A set of iconic photos from 2017 show brightly coloured fields which, at first glance, look like meadows filled with flowers in full bloom. It takes a while to register that the images aren’t of verdant fields, but ones filled with bicycles: hundreds and thousands of two-wheelers, stacked end-to-end in what came to be called China’s bicycle graveyards. The fields were the remains of a countrywide boom-to-bust bike share scheme. The scheme had captured the world’s imagination for its innovative use of technology involving a smart digital lock and GPS. The digital lock innovation was a game changer for China, which was once known as the “kingdom of bicycles”, before the rapid growth of its automobile industry.