14 Years Ago the Amazon Was Being Bulldozed for Soy – Then Everything Changed As Corporations Joined Activists
Over the last 14 years, a unique public-private initiative has reduced soy farming deforestation in the Amazon, so much so, that almost no soy coming from the Amazon currently contributes to deforestation. It began in 2006 when Greenpeace launched a campaign exposing the damage of forest clear-cutting for soy the previous year—more than 1,600 square kilometers (nearly 4 million acres)—and demanded action to curtail the devastation. In response to the public outcry, major soy companies in the region reached a landmark agreement as signatories to the Amazon Soy Moratorium (ASM), pledging not to purchase any crops grown on recently cleared land—and the success has been remarkable. Today, new research shows that 98.6% of all soy grown in the region complies with the moratorium.