Why Tech’s Future Will Be More Partisan, Not Less

DM

In January, majority control of the U.S. Senate will be determined by a pair of runoff elections in Georgia, but the candidates, their campaigns, allies, and issue advocacy groups are prohibited from reaching voters with online ads on Facebook and Google. Combined, these two companies account for 61% of all digital ad spending in the U.S. Shortly before Election Day, both tech giants announced they would be placing a moratorium on all political or advocacy ads from midnight on November 4th. Facebook stated their decision was to stop candidates and their allies from prematurely or inaccurately claiming victory. There was no definitive timeline set for lifting the ban, even as Georgia’s two senate elections headed to a runoff.

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