Fields of dreams: UAE farmers want Israeli sensors that let crops ask for water

DM

Israel’s CropX prepares to take its winning technology to the parched farms of the Gulf As Israel finalizes an agreement to normalize relations with the United Arab Emirates, Netanya-based agriculture technology startup CropX Technologies is already fielding numerous calls and emails from the Gulf country, which only a few months ago was off limits to Israelis. “CropX has started receiving many inquiries from interested agricultural companies and investors,” said Tomer Tzach, CEO of CropX, which makes simple to install underground sensors that track moisture and other soil properties. “The UAE market is very relevant to CropX and has the potential of becoming CropX’s third largest market.”

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