Uncle Ben’s is rebranding, but Master P has his own Black-run rice company

Article Link: https://www.cbc.ca/radio/asithappens/as-it-happens-thursday-edition-1.5737330/uncle-ben-s-is-rebranding-but-master-p-has-his-own-black-run-rice-company-1.5737333

Discussion posted by: Papertroll

For years, Percy Miller bought Uncle Ben’s rice because he thought it part of African-American culture. The image of a smiling, elderly Black man in a bow-tie on the box tricked generations of African-Americans into thinking the brand was Black-owned or in some way connected to the Black community, says Miller, a U.S. rapper and businessman better known by his stage name, Master P. “My grandparents made me buy that product because when they see, you know, Black faces on that, it connected to us as a culture,” he told As It Happens host Carol Off. “When we think of Uncle Ben now, we think of the mockery for African-American families.”