LILLEY: CBC strays far from its mandate — once again
Discussion posted by: TheRage
Of course, CBC is launching a new business division aimed at producing branded stories, podcasts and videos for corporate clients because why wouldn’t they? The country’s supposedly public broadcaster already competes in every other aspect of the media business, including areas that fall beyond the Crown corporation’s mandate. The Broadcasting Act, which sets out CBC’s mandate from Parliament, states that the public broadcaster “should provide radio and television services incorporating a wide range of programming that informs, enlightens and entertains.” I don’t see anything in the act about running what amounts to a corporate content production department but that is what CBC will be doing with their new offer called CBC Tandem.