The pursuit of sex and companionship is older than antiquity, it is eternal. It is a curious dance between two amateur chemists trying to make their hearts and loins go boom. Rejection is the sour companion of love and lust. Most men understand this. Others boil with rage and resentment at the notion that, maybe, not every woman is dying to have sex with them. Entitlement is one of the defining ethos’s of our time and from this slag heap of selfies has emerged the incel movement.