McDonald’s ends Beyond Meat burger trial in Canada with no set plans for a veggie option

Article Link: https://www.cbc.ca/news/business/mcdonald-s-beyond-meat-veggie-burger-trial-p-l-t-1.5625342

Discussion posted by: Arye ben-Shaoul

McDonald’s’ six-month trial run of a vegetarian burger — which began with much fanfare — has ended quietly with no current plans to add it to the menu. Between Sept. 30 last year and April 6, McDonald’s launched two consecutive trials of the burger — made with a Beyond Meat patty — at dozens of its restaurants in southwestern Ontario. The fast food chain dubbed the burger the P.L.T. (plant, lettuce, tomato) and said it was being tested in Canada for restaurants across the globe. The chain publicly promoted the trial, which garnered international headlines due to its partnering with popular faux meat maker Beyond Meat to create the sandwich.