Calgary Company Pulls ‘Ignorant’ Black Lives Matter Gelato, Apologizes

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Discussion posted by: David McNamara

CALGARY — A Calgary company is apologizing for making a Black Lives Matter gelato, which it says it launched Friday with the intention of donating the profits to organizations that support inclusion and diversity. But on Saturday, Righteous Gelato posted a letter on Facebook from CEO James Boettcher stating the company “did the wrong thing” and “will do better.” Boettcher also admits in the post that the company’s choice of chocolate as the flavour for their fundraiser was “ignorant.” On its website, Righteous Gelato boasts it has “a braver vision to change the world.”