Discussion posted by: David McNamara
In 2012, a television commercial aired in the UK for Bakers dog food that was conceived and produced specifically to attract the attention of dogs. The spot used high-frequency sounds that are inaudible to human ears. In theory, the dog would be so captivated by the advertisement that owners would take note and perhaps purchase Bakers for their next meal. This didn’t quite work. Many dogs failed to react at all, proving that when it comes to television ads, humans may be more impressionable than canines. While pets may not be so easily manipulated, they still find the television screen interesting, sometimes reacting to other dogs, animals, sounds, or images. But what is a dog really seeing when they tune in?