The Real Reason Why Wendy’s Burgers Are Square

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Discussion posted by: David McNamara

Wendy’s signature square hamburgers have become as closely associated with the brand as its red-headed mascot. The burger chain isn’t shy about the quality of its beef, making it the center of numerous ad campaigns. But what does a patty’s shape have to do with how it tastes? According to Reader’s Digest, the choice to make the burger’s square is more of a clever marketing maneuver than a culinary choice. When Dave Thomas opened the first Wendy’s restaurant in 1969, he wanted guests to see the quality of the meat. By shaping the burgers so that their edges peeked past the bun, he was showing he didn’t cut corners in a very literal way.