Discussion posted by: David McNamara
If you’ve ever walked up to a McDonald’s counter with the intention of ordering a normal-sized Coke and walked away with a full 32 ounces of fizzy liquid, you’re definitely not alone. Since all McDonald’s soft drinks are $1, it’s hard to pass up the opportunity to upsize your small to a large. It seems strange that a business would be willing to sell such drastically different amounts for the exact same price, but it’s actually a savvy business tactic. McDonald’s introduced the $1-fits-all promotion for soft drinks back in 2017 as a way to compete with Wendy’s, Burger King, and other fast food chains that had been slowly stealing its customers. According to Reader’s Digest, it worked—sales increased by 4 percent, and the deal became a mainstay on the dollar menu.