How chronic renters are reshaping the homeware industry

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Discussion posted by: David McNamara

Have you recently become a self-proclaimed houseplant parent? Seen your social media feed flood with millennial pink kitchenware and bookshelves organised by colour? Or browsed your favourite clothing brand and found that they’ve started up a new homeware department full of brightly patterned throws and rose gold cutlery? While once our clothes were the ultimate signifier of our personal style, our houses are increasingly becoming things to be showcased. Search #interiordesign on Instagram and you’ll discover almost 90 million perfectly curated posts of colour-coordinated bedrooms and bright-white painted living rooms. Private spheres of our lives once only shared with our closest friends and the occasional house guest are now designed for public consumption.