Demand for meat rising despite deluge of plant-based alternatives, report finds

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Discussion posted by: David McNamara

Impossible Burgers at Disney Parks. Beyond Meat breakfast sandwiches at Starbucks. The proprietary Plantiful burger at Wendy’s. Another day, another plant-based product rollout, or so it would seem. Add the frequency of cattle rancher counterattacks targeting labelling requirements and language into the mix, and you’d be forgiven for assuming meat was in trouble. But as recent analysis shows, demand for animal protein is rising. Despite the plant-based boom, The Power of Meat 2020 reveals that the appetite for animal protein is strong. Sales in the U.S. exceeded $69 billion in 2019, according to the annual trend report conducted by The Food Industry Association (FMI), the Foundation for Meat and Poultry Research and Education, and the North American Meat Institute.