CHARLEBOIS: Tim Hortons adds to its disastrous marketing decisions

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Discussion posted by: IRWeasel

After a disastrous campaign last year, Tim Hortons finally got the message and opted to change its 35-year-old Roll Up The Rim campaign. But its new approach is not that simple. The iconic contest is now much shorter and incredibly more complicated. Given its last quarter financial results showed same-store-sales dropping by more than 4%, Tim Hortons desperately needs to make its campaign work. But the famous chain may have yet again missed the mark.