Discussion posted by: David McNamara
Amid the worry over the loss of honey bees, a far quieter but just as devastating loss is occurring among lesser known native bee populations. Wild native bees are vital to pollinate plants. Their populations are declining due to a warming climate, pesticide poisoning and lack of flowers and other environmental pressures. As awareness increases about native bee death, some companies are taking advantage of public concern by touting their products as bee-friendly or making other claims. This marketing strategy, called bee-washing by critics, uses the plight of bees to mislead consumers. While many people are worried about honey bees, it’s also important to understand the jeopardy that native bees face.