Discussion posted by: Arye ben-Shaoul
So when should a company CEO take a stance? According to the business principle of shareholder primacy, there is an argument that Sunday’s Twitter attack on U.S. President Donald Trump by the CEO of Maple Leaf Foods, Michael McCain, was dead wrong. A lot of the debate over McCain’s outspoken tweets revolves around the detail of what he said and where he assigned blame, a subject exhaustively addressed in the hashtag #BoycottMapleLeafFoods trending on Twitter Monday. While the Canadian food company boss did not mention Trump by name, reference in his series of tweets to “a narcissist in Washington” seemed like a dead giveaway to most people. According to the Twitter response, even Trump fans recognized the description.